The brand was created in 2022 by Asuka Kato. The name "Nauraa hauska" means "laughing and enjoying" in Finnish.

The inspiration for starting the brand came from wanting my daughter, who struggled with changing clothes, to enjoy choosing her outfits.

Asuka believes that choosing clothes should be a fun experience. She hopes that wearing something a little different from the usual will make people feel lighter and bring more smiles. Her goal is to help parents enjoy their precious time with their children by offering well-tailored garments with a sophisticated design.

As a mother of two herself, she also designs clothes that are easy to put on and take off, which is one reason why her brand is popular with parents. The simple designs also make it easy for siblings of different genders or ages to wear matching outfits, something that was not very common before.

You can coordinate matching outfits for the whole family, as adult sizes are also available.